Chatloop helps brands build trust by embedding customer photos and videos directly on their websites, offering real-time social proof in the path of purchase. With both a web integration and app, Chatloop's goal is to make it easy for businesses to showcase authentic content wherever their audience is as well as allow customers to upload their own content.
I played a key role in shaping Chatloop’s brand, working across marketing and product teams to create a cohesive, engaging experience that resonates with both businesses and their customers. With projects in statics, motion graphics, web design, filmed content and print, I brought many different skill sets to the projects I worked on.
Motion graphics played a key role in the marketing of Chatloop. I worked closely with Charlie Dixon (now twinmotion.studio) to create engaging visuals that show key product features in an easy to understand way across social, web and advertising.
Over time the Chatloop brand has changed in style, but the focus as always been on user generated content (UGC) and showing off the capabilities of the product. This can be seen across presentation decks for investors, social media and on the website.