Best4Flooring

UX/UI Design

Digital Marketing

Branding

Social

Video

Best4Flooring is a UK-based online flooring retailer. I joined the team to redesign the digital experience, evolve the brand across web, social and email, and lead the transition to the Hyvä Theme for Magento 2. I designed and delivered a responsive, mobile-first ecommerce platform, creating purpose-built pages, features and interactions that simplify the flooring shopping journey and create a more engaging, intuitive customer experience.

Before

After

Product pages were redesigned with a stronger focus on user experience, introducing clearer content hierarchy and improved navigation to help customers make more informed purchasing decisions. A series of subtle but purposeful changes delivered significant improvements in SEO performance and average order value, demonstrating the impact of thoughtful UX optimisation.

The checkout experience was redesigned with a particular focus on mobile, removing friction and making the path to purchase faster and more intuitive. Quicker checkout methods, a simplified layout and clearer user flow helped reduce drop-off and improve conversion, ultimately contributing to increased sales.

I redesigned and built email campaigns and automated flows in Klaviyo, developing targeted audience segments for both existing and prospective customers. This included tailored re-engagement campaigns designed to bring inactive users back into the customer journey. The result was increased open and click-through rates, alongside measurable growth in email-driven revenue.