UK based online flooring retailer Best4Flooring. I joined Best4Flooring to redesign their website, leading their transition to using Hyvä Theme for Magento 2. Designing a responsive, mobile-first platform including purpose built pages, features and interactions to improve the online flooring shopping experience.
Before
After
Product pages were updated to pritoritise the user experience. Clearer content aided user navigation. Just some small 'subtle' changes resulted in a big increase in SEO ranking and order value.
The checkout process was vastly improved especally on mobile to increase conversions. The inclusion of quicker checkout methods, simplified layout and clearer flow resulted in reduced drop off and increased sales.
I redesigned and built the email campaigns and flow in Klaviyo. Building segmentation for specific customers and potential customer, including rengagement campaigns. I increased open rates, clicks and overall revenue.
